Marketing is for Kids

Book Evangelist of the Day: Kevin Gerard

When San Diego author Kevin Gerard first introduced his fantastic fantasy series Conor and the Crossworlds in 2004, he knew he had something special. His readers, primarily composed of middle school kids, loved and related to the story of ten-year old Conor and his out-of-this-world adventures.

Now on this fifth book, Gerard has found a way to keep his core fans engaged and attract a whole new audience for the series. 

Besides his full-time job writing, Gerard teaches at Cal State University. As any good teacher understands, it is about students getting involved - participating.

A golden apple to Gerard who has devised an intricate and intriguing contest for his savvy readers. 

Drawing from the Five Keys of the Creators storyline found in the third book of the series, Gerard is launching a nationwide treasure hunt in January.

He's hidden the custom-designed Five Keys of the Creators across America and spreading the word on YouTube and beyond. 

The prizes are pretty epic.

Five lucky adventurers will win an Apple laptop computer, an iPod, signed copies of all five books and $500 bucks.  

You want to find them?  Start reading book three.

Kudos to Gerard who not only writes great stories, he brings them to life.

For more info on Gerard and the Conor and the Crossworlds series:  www.conorandthecrossworlds.com