You want the secret to a successful brand or business? Multiple impressions, folks. Rich Little (If you were born after 1980, Google him) has nothing on Timothy Ferriss, the self-styled guru of lifestyle design. His disciples are devoted and I'm fast becoming a true believer. Ordered his bestseller The 4-Hour Workweek after my friend Kristi lost her voice singing his praises over dinner one evening. I remember catching him a couple of months earlier on the Tube. As we wait for the Amazon Stork, check out his videos. This one, made while he packed for a Hawaiian Tropic, is awesome.
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